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Eyeshape Tips


Small Eyes




1. Use a light-coloured shadow on the inner half of the eye starting from the lashes to the brow.

2. Apply a medium shadow to the crease concentrating on the outer half of the eye.

3. Apply eyeliner on outer half of the eye closest to the lashes.

4. Apply a highlighter colour under the arch of the brow. You can also use a white liner in the inner lower or upper rims, this can help to open up your eyes.

5. Keep your eyebrows groomed and shaped. A light thinner eyebrow for small eyes will help to open the eyes up.




"I was never much of a make up girl, when I was asked to go to a makeup party for LUVU Beauty I was honestly being polite and going to support a friend. Meeting Tira and hearing her story and how safe all of her products were, I decided to place an order. I haven't looked back! My make up case is overflowing with LUVU Beauty products. I threw out all my chemical filled make up long ago! Tira has been so helpful with colour choices, her recommendations and when I have a problem, I know I can reach her and she'll do her best to help a girl out. I will be a LUVU customer for life, its shown me make up can be fun as well as safe for my skin, as well as use on my 2 daughters. The products are fabulous, the customer care is exceptional and I feel like Tira does her best to suit my needs as an individual, that each customer is so important to her and the attention she gives, shows how much she stands behind all she has to offer."
~Candice McLeod~


Deep Set Eyes



1. Use a light shade from lash to brow.

2. Place a medium contour colour just above the crease and blend upward.

3. Dot highlighter on inner corners of eyes. 5. Apply mascara to upper and lower lashes and comb through with metal lash comb, lash groomer or deluxe spooley mascara brush.


Close Set Eyes



1. Apply a light colour shadow on the inner half of the upper lid from lash to brow.

2. Extend a medium shade on outer half of the eyelid towards hairline and blend well.

3. Begin lining the eye at the inner corner extending a touch beyond the outer edge.

4. Dot highlighter in the inner corner of the eye.

5. Apply mascara to upper lashes and lower if desired. If you use mascara on lower lashes use only on outer few.


Round Eyes



1. Use a light tone shadow from lash to brow.

2. Use a dark shadow in the crease.

3. Line only outer half of the eye and extend liner out and up at the ends.

4. Mascara for top lashes only concentrating on outer half.


Bulging or Puffy Eyes



1. Use a highlighter shade in the inner corners of the eyes.

2. Use a dark matte shadow in the crease of the eye (wherever it is bulging or puffy).

3. Extend eyeliner along the lashes going from the inner corner to the outer corner. If you prefer use a dark eye liner in the inner lid rim. Never use the liner under lower lashes. It will accentuate the bulging of the eye.

4. Emphasize upper lashes with mascara especially the outer lashes. Use very little or no mascara on lower lashes.


Droopy Eyelids





1. Use a light shadow along the inner half of your upper lid.

2. Use a dark matte shadow where your lid begins to droop extending to the outer half of lid.

3. Dot highlighter under the inner edge of brows.

4. Line from the inner top edge to pupil of your eye. Be careful that you do not take eyeliner to the end of the eye, as this will emphasize the droopiness.

5. Apply mascara to upper lashes.


Turned Down Eyes



1. We recommend you start with the eyeliner to visually lift the outer corners of your eyes. Begin the line at the inner corner of lash line just past the pupil, and then sweep up and out. Draw a line on the lower lashes that parallels the top lid sweeping it up and out.

2. Apply medium-toned shadow over the whole lid.

3. Place a contour shade in the crease following your eyeliner as your guide. Be careful that the contour and liner do not meet at the outer corner.

4. Apply your highlighter under the brow's arch.

5. Use eyelash curler first then apply mascara to outer upper lashes only.


Mature Eyes



1. Apply a light to medium shade over entire lid.

2. If you would like to apply a contour colour this is a good time to use a matte creame-based shadow (mix with your moisturizer) because it is very difficult to apply a powder coloration on less than supple skin.

3. Apply eyeliner along the lash line with the line growing a bit thicker toward the outer part of the eye. It is very important with a mature eye to blend correctly. We recommend a large sponge brush to blend colourations smoothly, especially if you have difficulty with your vision.

4. Apply a light coat of mascara on upper lashes if desired.


Vanishing Lids



1. Apply a light or medium toned shadow from lash line to the brow bone.

2. Concentrate deep, darker, neutral tones just above the crease. When applying colour feather lightly towards the brow.

3. When applying eyeliner stay right at the lash line with a light hand. You do not want a thick line. It should be a very fine line.

4. Add a highlighter on the brow bone.

5. Curl lashes to help open up the eye. Now apply mascara to the top lashes only.


Almond Shaped Eyes



1. Apply a light shade from lash line to the brow.

2. Apply a medium contour shade on the lid.

3. Next use a darker shadow on the outer corner of the lid and blend well.

4. Line the eyes if desired closest to the lash line as possible top and bottom.

5. Apply mascara top and bottom and comb well.


Wide Set Eyes





1. Apply a light to medium shade from lash to brow.

2. Place a medium or dark shadow near the eyes' inner corners continuing out toward the temples.

3. Extend the liner all the way to the inner corner of the eye closest to the lashes.

4. Then applying mascara concentrate on the center lashes.

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